Tips for Exhibitors

3 steps to tap into Vietnamese market.

1 Promote your product.
Currently, products with foreign trademarks have gained more and more popularity among Vietnamese consumers; therefore, foreign exporters should promote in various local media and organize promotional activities continuously; e.g. free demonstration and participating in exhibitions.
2 Select the right channel.
First, you must compare your strengths and weaknesses with your competitors. When doing business in Vietnam, relationship is a key factor to success. You should either commission a local agent or, if you have no connection in Vietnam, use an exhibition to establish your connection with the locals.
3 Study and follow Vietnamese regulations.
Since Vietnamese business regulations are frequently modified, it is imperative that exporters follow existing and newly-developed regulations strictly and constantly.