Connecting Industries Across ASEAN
Reed Tradex creates world-class exhibitions and trade events that build business bridges, drive industrial innovation, and shape the future of Southeast Asia’s economy for over 30 years.
METALEX & ROBOT X Series 2020
- Virtual METALEX Vietnam 2020
- METALEX 2020, Bangkok, Thailand
- ROBOT X @ METALEX: AI Automation
- Hybrid Exhibition 365
- Manufacturing Expo 2020
New MD. Reed Tradex and Challenges Amidst COVID
COVID has resulted in a huge amount of opportunity loss for all involved in the exhibition industry. How has Reed Tradex, under a new leader, Ms. Varaporn Dhamcharee, been handling the challenges and creating Hybrid Exhibition 365 as well as designing exhibitions to be a catalyst of economic recovery?
Read the full interview in Thansettakij Newspaper.
ASEAN’s Leading Exhibition Organizer
Under new Managing Director Ms. Varaporn Dhamcharee, the company has navigated the COVID-19 pandemic by pioneering the Hybrid Exhibition 365 model, blending physical and digital experiences to keep the industry moving.
This approach positions Reed Tradex as a resilient organizer and a catalyst for economic recovery across Southeast Asia.
About Reed TradexIndustry-Defining Exhibitions
Virtual METALEX Vietnam 2020
The digitization of the metalworking industry is being accelerated by emerging and disruptive technologies. Virtual METALEX Vietnam bridges borders for the region’s top manufacturers… and innovators in an immersive online environment. Attendees can explore CNC machines, automation systems and smart manufacturing solutions, connecting Vietnamese professionals with global technology leaders for real business exchange.
METALEX 2020
METALEX 2020 will pave the way to sustainable success in the imminent 4.0 era for the region’s metalworking industry…, opening new horizons in excellence and growth. With over 3,000 exhibitors and more than 60,000 trade visitors from across ASEAN, it remains Southeast Asia’s most authoritative metalworking and machinery trade exhibition.
ROBOT X @METALEX
Outpacing and outperforming in the A.I. era is easier at “ROBOT X,” the most comprehensive series of events on industrial robots in ASEAN…. From collaborative robots to fully autonomous systems, attendees see live demonstrations, interact with AI-driven robotics and learn from industry leaders.
Standing Beside You Through Thick and Thin
“Reed Tradex strongly believes in the power of exhibitions and its endless possibilities to deliver business opportunities.”
We have been and will always be standing beside you, throughout our 30 years of history and into the future where we will achieve success together with pride.
Three Decades of Impact
From our first event in 1993 to a full ASEAN-wide portfolio today.
Honoring Those Who Protect Us
To the frontline workers who risk everything to keep us safe: Reed Tradex stands with you.
“You may not be invincible. You may not be able to fly. You may not be wielding a superpower, but you have the power to protect us by risking your own lives every day. We at Reed Tradex would like to do what we can to help shield our medical personnel from danger. We applaud and thank you. And we hope that all of you shall stay safe and sound.”
Reed Tradex Team
Donation #1Ramathibodi Foundation, Bangkok
Reed Tradex made a 50,000-baht donation to the Ramathibodi Foundation in support of medical personnel on the frontlines. We hope our heroes stay strong and safe, and that the situation returns to normal very soon.
Donation #2Bannang Sata Hospital, Yala Province
On April 13, Reed Tradex donated 50,000 baht to Bannang Sata Hospital in Yala province. We thank District Chief Mr. Tharawut Chuaykerd, who presented the donation to Hospital Director Mr. Wigritnarakorn Kongdaeng.
Thank You, Our Heroes
We wish that soon we will be able to live our lives and roam the world freely again. Thank you for taking care of us.
Insights & Resources
How to Choose the Right Trade Show in ASEAN for Your Business
Read More →
The Complete Exhibitor Checklist for a Successful Trade Show
Read More →
How to Maximize Your ROI at International Exhibitions
Read More →
First-Time Exhibitor at METALEX & Manufacturing Expo: What to Expect
Read More →Explore Our Knowledge Hub
Business Growth & B2B Strategy
Actionable insights for expanding your business, building partnerships, and succeeding in B2B markets across ASEAN.
Explore Category → 🔍Industry Trends & Insights
Stay ahead with the latest developments in manufacturing, automation, and industrial technology shaping Southeast Asia.
Explore Category → 🏛️Trade Show & Exhibition Guide
Everything you need to know about exhibiting, attending, and maximizing results at trade shows and expos.
Explore Category →Decades of Excellence Across Southeast Asia
From our roots in Thailand to a pan-ASEAN presence spanning Vietnam, Indonesia, and beyond, Reed Tradex is the trusted partner for businesses seeking growth through world-class exhibitions.
Award-Winning Events
Recognized as ASEAN’s top exhibition organizer by regional industry bodies.
Regional Reach
Events across Thailand, Vietnam, and key ASEAN markets.
B2B Matchmaking
Smart tools connecting buyers and sellers for high-value outcomes.
Hybrid Innovation
Hybrid Exhibition 365 combines physical and virtual experiences.
Our Journey
- 1993Reed Tradex founded in Bangkok. First METALEX exhibition launched in Thailand.
- 2000sExpansion across ASEAN, with exhibitions in Vietnam, Indonesia, and beyond.
- 2010sOver 50 annual events. Recognized as ASEAN’s leading exhibition organizer.
- 2020COVID-19 pivot: Hybrid Exhibition 365 launched under new MD Ms. Varaporn Dhamcharee.
- TodayLeading the next era of smart, sustainable, and digital-physical exhibitions across ASEAN.
World-Class Events Across ASEAN
METALEX & Manufacturing Expo
Southeast Asia’s largest metalworking and machinery trade fair at BITEC Bangkok, with over 3,000 exhibitors from 50+ countries.
METALEX Vietnam
Vietnam’s premier platform for metalworking technology, connecting its fast-growing industrial sector with global suppliers.
ROBOT X & Automation Series
ASEAN’s most comprehensive industrial robotics and automation event, showcasing AI-powered manufacturing solutions.
Contact Us
Bangkok Head Office
32nd fl., Sathorn Nakorn Tower, 100/68-69 North Sathon Road, Silom, Bangrak, Bangkok 10500, Thailand
Tel. +66 2686-7299 | Fax: +66 2686-7288
Ho Chi Minh City Office
2nd Floor, Kova Center, 92G-92H Nguyen Huu Canh, Ward 22, District Binh Thanh, Ho Chi Minh City, Vietnam
Tel. +84 28-6287-3355
Monday – Friday: 8:30 AM – 5:30 PM (ICT)
Saturday – Sunday: Closed
We respond within 1–2 business days