Connecting
Industries
Across ASEAN
Reed Tradex creates world-class exhibitions and trade events that build business bridges, drive industrial innovation, and shape the future of Southeast Asia’s economy — for over 30 years.
- Virtual METALEX Vietnam 2020
- METALEX 2020 – Bangkok, Thailand
- ROBOT X @ METALEX – AI Automation
- Hybrid Exhibition 365
- Manufacturing Expo 2020
New MD. Reed Tradex and Challenges Amidst COVID
COVID has resulted in a huge amount of opportunity loss for all involved in the exhibition industry. How has Reed Tradex, who organizes many ASEAN-level events, under a new leader, Ms. Varaporn Dhamcharee, been handling the challenges and creating Hybrid Exhibition 365 as well as designing exhibitions to be a catalyst of economic recovery?
Read the full interview in Thansettakij Newspaper.
ASEAN’s Leading Exhibition Organizer
Reed Tradex has consistently been at the forefront of ASEAN’s exhibition landscape. Under new Managing Director Ms. Varaporn Dhamcharee, the company has boldly navigated the COVID-19 pandemic by pioneering the Hybrid Exhibition 365 model — blending physical and digital experiences to keep the industry moving.
This innovative approach has positioned Reed Tradex not only as a resilient organizer but as a true catalyst for economic recovery across Southeast Asia.
About Reed TradexIndustry-Defining Exhibitions
Standing Beside You Through Thick and Thin
“Reed Tradex strongly believes in the power of exhibitions and its endless possibilities to deliver business opportunities.”
We have been and will always be standing beside you — both throughout our 30 years of history, and into the future where we will achieve success together with pride.
Three Decades of Impact
From our first event in 1993 to a full ASEAN-wide portfolio today, these numbers reflect our commitment to the exhibition industry and the businesses we serve.
Honoring Those Who Protect Us
To the frontline workers who risk everything to keep us safe — Reed Tradex stands with you. Your courage and dedication inspire us every day.
“You may not be invincible. You may not be able to fly. You may not be wielding a superpower, but you have the power to protect us by risking your own lives every day. We at Reed Tradex would like to do what we can to help shield our medical personnel from danger. We applaud and thank you. And we hope that all of you shall stay safe and sound.”
Reed Tradex made a 50,000-baht donation to the Ramathibodi Foundation in support of medical personnel fighting on the frontlines. We hope our heroes will stay strong and safe, and that the situation in Thailand and around the world will return to normal very soon.
On April 13, Reed Tradex made a 50,000-baht donation to Bannang Sata Hospital in Yala province. We are thankful to District Chief Mr. Tharawut Chuaykerd, who presented the donation to Hospital Director Mr. Wigritnarakorn Kongdaeng. We hope all medical personnel stay safe and healthy.
Insights & Resources
Explore Our Knowledge Hub
Decades of Excellence Across Southeast Asia
From our roots in Thailand to a pan-ASEAN presence spanning Vietnam, Indonesia, and beyond — Reed Tradex has been the trusted partner for businesses seeking growth through world-class exhibitions.
Award-Winning Events
Consistently recognized as ASEAN’s top exhibition organizer by regional industry bodies.
Regional Reach
Events spanning Thailand, Vietnam, and key ASEAN markets reaching millions of trade professionals.
B2B Matchmaking
Smart matchmaking tools connecting buyers and sellers for high-value trade outcomes.
Hybrid Innovation
Hybrid Exhibition 365 combines physical and virtual experiences for maximum reach and impact.
Our Journey
- 1993Reed Tradex founded in Bangkok. First METALEX exhibition launched in Thailand.
- 2000sExpansion across ASEAN — exhibitions launched in Vietnam, Indonesia, and beyond.
- 2010sOver 50 annual events. Recognized as ASEAN’s leading exhibition organizer.
- 2020COVID-19 pivot: Hybrid Exhibition 365 launched under new MD Ms. Varaporn Dhamcharee.
- TodayLeading the next era of smart, sustainable, and digital-physical exhibitions across ASEAN.
World-Class Events Across ASEAN
Contact Us
32nd fl., Sathorn Nakorn Tower, 100/68-69 North Sathon Road, Silom, Bangrak, Bangkok 10500, Thailand
Tel. +66 2686-7299 | Fax: +66 2686-7288
2nd Floor, Kova Center, 92G-92H Nguyen Huu Canh, Ward 22, District Binh Thanh, Ho Chi Minh City, Vietnam
Tel. +84 28-6287-3355
Monday – Friday: 8:30 AM – 5:30 PM (ICT)
Saturday – Sunday: Closed
We respond within 1–2 business days